Overview
Purpose
To expand current business through online scheduling and advertising. To provide an easier way for customers to sign up and see possible rafting options. To pull in new customers by showing our services.
Audience
Mostly those who are on vacation or seeking a fun activity in their free time. A lot of them will be parents who'll be bringing their kids with them. Younger to middle aged for the most part and they have mid to high income. They'll want information on the river and the rafts available and most will be concerned with safety first. They'll also want a guide to help them stay safe and have the most fun. They'll access the site mostly from their computers before as they plan their trip.
Branding
Website Logo
Style Guide
Color Palette
Palette URL:
https://coolors.co/664e4c-c1d37f-e2d58b-f0e2a3-f9d4bb| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #664E4C | #C1D37F | #F0E2A3 | #F9D4BB |
Typography
Heading Font: Rock Salt
Paragraph Font: Sofia Sans
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
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